Which AI Tool is Capturing 13% of Startup Marketing Teams' Attention?

I recently came across an insightful report from HubSpot titled "How AI is Redefining Startup GTM Strategy."

One of the most intriguing points is how startups are eagerly adopting AI across their businesses, perhaps even more enthusiastically than large enterprises. Startups, after all, are driven by the need to succeed and thrive.

As a marketer, I find it particularly interesting to see how AI is revolutionizing marketing strategies for these agile companies. The report includes a detailed chart highlighting the tools in use and their popularity.

Unsurprisingly, ChatGPT leads the way, with over 60% of AI tool usage in Sales, Marketing, and Customer Success. Even in Data Analytics and Operations, ChatGPT maintains a strong presence at 56%.

In the spirit of exploration, I decided to try out a tool that represents 13% of startup marketing AI use—Lumen5. This video creation tool is what I used to produce this video.